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Nashville's South of Broadway (SoBro) district is reinventing itself with new cultural venues like the 1.2 million-square-foot Music City Center and the Country Music Hall of Fame and Museum. As the area begins to mature, people are taking note of the ongoing transformation, including major developers who have decided to locate their newest projects in this now trendy neighbourhood. One of these projects is the future home of Bridgestone Americas, Inc., as the tire and rubber company has decided to vacate their headquarters near the Nashville International Airport and occupy a brand new SoBro building developed by Highwoods Properties.
Located at the corner of Demonbreun Street and 4th Avenue South, the relocation and expansion will bring Class A office space and over 1,700 jobs to Downtown Nashville, 600 of which will be created by a centralization of three out-of-state locations. Totalling 523,000 square feet and over $230 million, all 30 storeys of the Bridgestone Americas office complex will be dedicated to Bridgestone employees who will be served by an 1,150-space parking garage and 8,000 square feet of retail.
Designed by the prestigious Chicago-based architect Perkins + Will, the glass-clad tower hosts vertical fins extending beyond the top and two sides of the building. Perkins + Will is also designing the interior spaces of the building in pursuit of LEED Gold certification. Construction on the project started last January, at which time an expected completion date of late 2017 was specified.
The land was previously owned by Giarratana Development, a local firm with ambitions to build a four-star hotel on the site, and then after those plans went sour they conceived a 41-storey tower dubbed Sheet Music. The site was sold to Highwoods for $4.84 million in October 2014, yielding the scheme now being realized today. Giarratana is still very active in the city though, as a 32-storey residential tower aptly named The SoBro continues construction.
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