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Designed by noted architect Cary Tamarkin, the Flatiron-inspired 10 Sullivan is today all but complete, with residents moving in as the finishing touches are applied to some of the common areas and grounds. Built by Property Markets Group and Madison Equities, the 16-storey mid-rise condo tower located along the western edge of SoHo in Lower Manhattan has successfully blended a handful of traditional architectural styles into one, to create a new building which fits nicely into the more classic aesthetic of its SoHo surroundings, once home to New York City's massive textile industry at the turn of the last century.
Part of what some observers have described as the slow evolution of the primarily retail-focused SoHo into a more residential area, 10 Sullivan representats a new direction for this well-known Manhattan neighbourhood. Evocative of New York's famous Flatiron Building in Midtown, 10 Sullivan has been built as an homage to that iconic structure, albeit in a re-imagined package that includes elements borrowed from Streamline Moderne and Mid-Century Modern. The brick-clad tower's sleek curves are a bold departure from the usual glass box condo arrangement all too familiar across North American cities.
Built upon the site of a long-standing garage and carwash, the prime location has been reclaimed for luxury living. The two-storey top-floor penthouse unit is listed for $28.5 million, though it was originally planned as a three-storey, $45 million unit, and was recently reduced from 8,400 to a more modest 5,400 square feet. The excised lower floor was converted into a smaller 3,000-square-foot penthouse suite, a relative steal at just $11.5 million.
Residents of 10 Sullivan will have access to a range of amenities, including, a 24-hour concierge, keyed elevators, a fitness centre, and private storage units. The apartments will have 11-foot ceilings, Danish oak floors, radiant heated flooring, and a full set of high-quality kitchen and bathroom fixtures and appliances. The tower's shape and size, along with its large industrial-type factory windows, will allow for lots of natural light, complemented by breathtaking views of the Manhattan skyline.
Viewed from the rear, the blended architectural elements can be made out more clearly; the swooping balconies, rectilinear factory windows, and the iconic clock at the top of the tower are all markers of the structure's eclectic sense of design. From Bauhaus to Deco and beyond to Streamline Moderne, 10 Sullivan has borrowed from among a grab bag of early 20th century design cues and material aesthetics, the overall effect allowing the modern structure to blend into its surroundings.
Attached to the back of the tower, a small row of four townhouses, on sale for $21 million apiece, will feature a more private option. The four-storey townhouses will feature ground-level terraces and rooftop patios, which are akin to the historic brownstone walk-ups found across Manhattan and Brooklyn. For those with cars, there will be just 10 underground spots available for purchase, the price of which will more than likely reflect both the building's price-point and scarcity of parking.
Though currently pictured with a series of blank brick walls, which will do little to enliven the street presence of the tower, a limited 2,600 square feet of space will be let out to retail options, with a list of tenants still pending. While potentially a weak spot in an otherwise well-laid out development, the proximity to the high-end shopping of SoHo will more than make up for the lack of local retail options.
Once complete, 10 Sullivan will be a welcome addition to SoHo, part of the area's transition from shopping destination to neighbourhood. 10 Sullivan has also succeeded in providing a viable architectural alternative to the typical glass box, as the $112 million development is on target to recoup $220 million in sales, resulting in an almost 100% margin of profitability.
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