Italy's largest insurance company Generali Group is establishing a strong presence in La Défense, just outside of Paris, with a 39-storey tower serving as its French showpiece. Now, the ubiquitous company is developing a 15-storey office and retail project in the heart of London's traditional city centre. Built by CORE and Greycoat, the 420,000-square-foot complex at 10 Fenchurch Avenue boasts a crystalline design by Eric Parry Architects.

Rendering of 10 Fenchurch Avenue, image via Eric Parry Architects

The building's first ten levels are relatively simplistic, though a buckled facade adds some depth to the massing. From there, crown-shaped floor plates present superlative views of the Square Mile, with a double-skin passive facade, including dichroic glass, outfitted with motorized blinds to limit solar heat gain.

Artist's illustration of the rooftop garden, image via Eric Parry Architects

A rooftop restaurant and publicly accessible garden offer tenants a comforting break from work. The south perimeter of the roof garden will host a large water feature while the rest of the space is populated by Wisteria trees and Pergola canopies to help shade the space. 

First cladding pieces installed, image by Flickr user David Holt London via Creative Commons

A recent batch of photos from the site reveal the state of progress so far. Work on the steel-framed upper floors has begun, while nearly two rows of cladding have been installed near the bottom. The project is on track to take occupancy in 2018.

10 Fenchurch Avenue under construction, image by Flickr user David Holt London via Creative Commons

Additional images and information can be found in the Database file linked below. Want to get involved in the discussion or share your photos? Check out the associated Forum thread or leave a comment at the bottom of this page.

Related Companies:  CORE, Eric Parry Architects, Generali Group, Greycoat