I'm not at all bothered by the fact that it's not a tower and doesn't have CRUs, but I have to agree with this. This isn't to say the renders are horrible—they have a lot of nice features and they could certainly be worse—but why are they so busy? And why do we call the types of buildings going up in Griffintown or St-Henri (or for that matter much of Calgary) drab when those, with their clean brick façades, would be much more authentic to a warehouse-type area like this? Would we call buildings in Edmonton like the Tegler Building, the Manoir St-Joachim, the Mayfair Village South, etc. drab, or would we appreciate them for their monumentality and their clean lines? I understand that Westrich wasn't going to clad this entire building in brick, but I think it would look much nicer if (for example) the first three floors were all brick and the ones above that (with a slight setback) were all stucco/EIFS/whatever the other material is, like the Raymond Block. I get the sense that this sort of design comes from an obsession with trying to make big buildings not look so imposing, but ultimately I find it kind of ugly and inauthentic.
But hey, if this does turn out to be concrete, I will gladly shut up and take the W.