I don't think it's risky at all as long as it's high quality. There's a building on 1Ave in Bridgeland that has lots of wood and it looks great too. The bigger risk IMO is the cheap cladding that buildings like the fifth used, it's oil canning and looks like garbage already. Moral of the story is to not go cheap or it will look cheap.
 
Wow! That empty lot is finally being developed. It's been there since I went to elementary school at St. Gerard's in the 80's. Always wondered why nothing ever got built after they redeveloped the old Shell station across the street.
 
No DP yet, but they have updated the project website and put some renderings up. Gravity Architecture:
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I like it...they picked a clean and classic aesthetic and were confident enough to not muck it up. No mix of styles, no 4 shades of brown, no extraneous materials, no random pixel patterns. White, with a little bit of wood for contrast/warmth, and that's it. Even if the materials aren't top shelf, this will still look decent 40 years from now because of its restraint.

While I like ornamentation when done right, I much prefer this over the typically over-designed cocktail of puke we get.
 
Demolition of the old strip mall looks mostly complete, some excavation happening around the entire site now too. The construction fencing (out of frame) has a new Gravity Architecture banner on it now. Sorry for photo quality, it was taken from a moving car that desperately needs a wash.


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