^ You're splitting hairs again, 'O. There are many variables that go into hotel "go-no-go" decisions. I said that RevPAR standing alone is meaningless which you seem to agree with. Here are some variables that I have worked with when designing hospitality writ large: 1. Demand relative to target audience (this one alone might be the main consideration in a second hotel to be located in the ICE district), 2. Local Economy (improving with additional downtown population growth and with new population generators -- Fan Park, MacU & NorQuest expansion for example), 3. Location (always up there on the importance meter), 4. Competitive Landscape (as mentioned before Marriott might have a lock on the ICE District demand), 5. Revenue Streams (Occupancy X ADR), 6. Diversification (e.g. pairing Food & Beverage and localized events with Room Rentals), 7. Operating Costs relative to location, 8. Projected Profitability, 9. Capital Costs (here the Connect location has an advantage in already-owned land, already-built foundation, built-in parking and structural superstructure in-place), 10. Size and scale (paired with other potential uses -- e.g. rental apartments, retail, etc.. 11. Level of Service and Amenities sought after (aiming for a different audience than the existing ICE hotel, 12. Revenue Management, 13. Brand Reputation for the client sector being sought after), 14. Seasonality (client potential for hockey, events, etc. that focus on alternative times-of-year), 14. Economic Conditions (not only current but projected in the near, middle and long term), 15. Regulatory Environment with CoE, 16. Projected ROI, 17. Construction Demand (costs of materials, labor, etc.), 18. Work force availability (the challenge to employ hotel labor has become trickier as of late), 19. Interest rates on construction loans, 20. Supply chain for operational needs, 21. Comparable alternative site uses, and 22. RevPAR