After getting sick of the friction involved in booking events, the co-founder of the shuttered EPIC Market has decided to develop a new software-based venture called Better Venu.
edmonton.taproot.news
EPIC is now involved in a legal dispute with Station Park owner
Beljan Development. “The landlord made the decision to terminate the lease of its former tenant following repeated multiple defaults under the agreement, and following all contractual and required notice provisions,” says a statement from Station Park ownership.
Beljan plans to open
a replacement for EPIC called Station Park Food Hall this spring.
Butterworth said back rent started piling up for EPIC immediately after it opened, which is why events became such a priority. The outdoor-mall format of Station Park is already challenging during Edmonton’s frigid winters, he said, when shoppers and diners want to park as close to the front door as possible. Nearby options at
MKT Fresh Food and Beer Market and the
Old Strathcona Farmers’ Market did not move the needle on customer volume.
“Regardless of how much energy we put into that location, the crux of the situation is the site just doesn’t have enough walking traffic for 20-plus retail-style businesses to operate, which is the real issue at the end of the day,” Butterworth said in an email. “This is why we shifted a good deal of our operations to events, so I’m not sure what they’re going to do differently, but they have a bit of a hill to climb with that location.”
Butterworth said Station Park could follow the lead of other container park developments like
BOXPARK in England, which has shifted focus from mall-like retail to experiential programming such as concerts, pop-up retail, and recreation.
Taproot has been able to confirm seven closures at Station Park, including EPIC. One of them is
The Wish List Gifts, the
first business to open at the development in December 2023.
Conversely,
Cheese Louise opened at Station Park in January, and the
Last Call vintage and thrift shop will host
a grand opening on Feb. 7.