In 2020 it was still the Christmas Market, but the pandemic surge killed it before it even opened. Things were set up, but they ended up keeping all the lights off to discourage visitors. In 2021, there was some doubt if they’d do anything - so they created a limited experience, calling it the “Winter Village” to send the message it wouldn’t be the typical “Christmas Market” folks knew. So that’s held over, and I don’t think it’s part of some vast cultural conspiracy.
I’ll also never understand why some people get bent out of shape if “Christmas” isn’t used. If there is nothing Christian being featured, shown, included or mentioned, then it’s technically not a Christmas thing. If anything, Christian people should be getting upset about what IS using “Christmas”
Here’s a thing we normally charge $4 for the rest of the year, but we make it red, label it “Christmas” and charge $8. In the name of baby Jesus, what?! Protect your brand yo.