Even if one believes that a gondola will increase passenger volume for some reason, it still doesn't address the issue of a gondola intruding on the view of the Walterdale Bridge. The bridge is a visual masterpiece and it's used by the City to promote tourism around the world. Similarly, the bridge is regularly featured on the preambles to sporting events and it's free advertising for the City. Although, it's hard to quantify the monetary impact the bridge brings the City there is a benefit and why mess with it? Would the City of San Francisco permit a profit seeking company to erect a gondola in front of the Golden Gate Bridge? I don't think so and good on them.