This 19-story hotel tower fronting on the famed Sunset Boulevard in the City of West Hollywood will feature 185 guest rooms, 14 apartments, event space and retail/commercial space along the boulevard. A 550-car underground parking structure will subtend the vertical tower and the horizontal, linear, street-facing commercial podium. There are several exciting elements about the design and layout of this development: the parking structure is not visible from the street, the entire frontage along Sunset is activated with retail and a site-penetrating plaza, the podium roof levels are developed as people places, and -- whoa -- the amorphous floor plates of the tower are eye-catching in the extreme.