An updated set of renderings for the proposed W Hotel Los Angeles development reveal the addition of what a massive wrap-around LED screen that will envelop the lower perimeter of all three towers central to the Gensler-designed project. Brought forward earlier this week by Chinese developer Shenzen Hazens, the latest addition will most certainly bring a flashier, more international element to the project, as the architectural video screen treatment has long been a staple in Asian metropolises, with an increasing presence beginning to take root in North America and elsewhere.