I'll take it up a notch on value. If you are going to pay +$500 psf for high-end Reve suite for a location on Front Street, go north to Wellington at Spadina and take a look at the 400 Wellington project by Sorbara. Same price range and much closer to the action than Reve. Better long term investment as Wellington is a future avenue of million dollar suites. Front street not.
Now, if only Sorbara could finally do their promised relaunch with slicker marketing as the 400 wellington thread indicates. Our 'hood waits.
While I definitely agree with you about 400 Wellington, it's not like Reve is a distant outpost by comparison. It's literally about a three minute walk down the street. And say you're heading to one of the restaurants on King West (KiWe, Conviction, Lee, Bier Markt, new restaurants at 550 Welington etc.), Reve is actually closer to all of these.
Also, while the address may say Front Street, the North facing on Niagara could be seen as the "front" in many ways. It faces a beautiful park and connects it to the rest of the neighbourhood â€“ especially once 550 Wellington is built across the park. For people that are living here and not driving, this will most likely be what they see as their main entry point to the city outside.
It's interesting that many people say this isn't King West, seemingly because it isn't on King itself. As someone who lives in the area, I consider this neighbourhood's boundaries as Bathurst, Adelaide, Spadina and Front. And walk around and you'll see that the park is very much central to the neighbourhood here. Plus, at Reve, you're off a busy main street (except for the Front St. side I guess), which is much better when you want to sleep at night without being disturbed by the club crowd.