Makes plenty of sense to me. Large windows, facing the water, with a park planned in front? Perfect location if you ask me. Short walk to the ferries.

Which hotel is in Skytower again? Maybe this will be a related hotel in the same group?
 
Maybe have specialists clean & polish up this worn drab concrete tower first. Aesthetics of the exterior matters to many. Especially if this new temp hotel idea is in operation longer than 5-10 yrs? I couldn’t take looking at that structure if left in present dreary state.
Brighten that thing up. And speaking of hotels, the Westin Harbour Castle, just across the road from this brutalist tower, could also use a good power wash & polish up too. Both looking somewhat miserable. Toronto, always oddly prioritizing interiors over exteriors every time-Buildings, tall towers, sports stadiums.
 
I am a huge fan of building re-use and am glad to see this proposal but I must admit I have a primal dislike of brown concrete/brick! Just can’t see it as worthy of being saved versus a better colour or cladding.
 
I've got a bit of a soft spot for the brown pebbledashed look of the cladding. It adds some 70s heft to the neighbourhood.
 
^...it has too many large windows to be called either.
 
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