Kinda reminds me of that bugs bunny cartoon where they want to build a tower on top of his bunny hole, and in the end they have an indentation in the building accommodating it.
This tower will most certainly be a landmark building in the area, just like the two round apartment towers you can see from the Bloor-Danforth subway just south of Warden Station.
I'd give it props should it use 1982-style brown and orange bricks, but I know they won't use real bricks, and if they do it'll be done crappily like all other masonry these days.