Sales have commenced for a new luxury condominium project in New York City's upper-class Noho neighbourhood. Broad Street Development is spearheading the 12-storey, 61-unit tower at the corner of Bleecker and Mulberry Streets, boasting a modern design by Rawlings Architects.

40 Bleecker, image via Broad Street Development

"40 Bleecker honors the traditions of its surroundings while offering a truly exceptional lifestyle rarely seen in new development in New York City, let alone downtown," said Raymond Chalmé, CEO and Principal of Broad Street Development. "The roster of design talent that has been assembled to create 40 Bleecker is likely never to be recreated, and it makes these homes truly a once-in-a-generation opportunity."

40 Bleecker, image via Broad Street Development

Interior designer Ryan Korban, who's cemented a solid reputation for his involvement in flagship luxury apparel stores and private celebrity homes, is embarking on his first-ever large-scale residential development with 40 Bleecker.

"When designing 40 Bleecker, I knew my work needed to speak to a new generation of downtown buyers, who is looking for luxury and elegance against a modern backdrop," Korban said. "This idea of 'contrast' is evident throughout the spaces in everything from textures and materials, to finishes and furniture. Masculine contrasts with feminine, traditional with modern, soft with brutalist. 40 Bleecker is a new way of living and sets the tone for the future of design and development downtown."

A landscaped courtyard sits at the heart of the project, image via Broad Street Development

The brick and metal facade of the building enhances the punched glass window effect, creating a parti that reflects the scale and character of the neighbourhood's landmarked buildings. The six penthouse units across the top three levels are stepped back and curved at their corners to enable light and views.

Amenities inside the building will include a 57-foot swimming pool, state-of-the-art fitness centre and a 5,600-square-foot courtyard garden appointed with lush greenery, seasonal flora and water features. Condominiums start from under $2 million.

An indoor swimming pool is just one of the extensive amenities, image via Broad Street Development

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Related Companies:  Broad Street Development, Rawlings Architects