Three Snowhill, for Ballymore Properties, will form the third and last phase of our masterplan which has significantly helped to regenerate a key area of the city and provide a strategic link between the existing business district and the developing Gun and Jewellery Quarters to the north. It will now become part of the ‘Snowhill Masterplan’ section of the Birmingham ‘Big City Plan’. The proposal enhances all the principles of the masterplan in terms of building uses, connectivity, pedestrian permeability, scale and massing, and will create lively mixed use frontages in a previously hostile area. The 17 storey office building will provide extremely large and flexible floorplates up to 2,400m² and deliver approximately 36,000m² net high quality office space as well as leisure and conference facilities, while presenting a very powerful architectural impact both inside and out. Although located at the furthest point from Colmore Row, it will be the most prominent of the three buildings. The building is configured to take advantage of the largely uninterrupted views out towards the various areas of the city. All facades to office space are fully glazed and the framed corners in clear glass look directly over key Birmingham landmarks. Designed in the same palette of materials, but in a strikingly different form, it will complete the already commercially successful Snowhill development and provide a dramatic landmark for such an important city centre site. Sustainability will be a key principle of the building design. The design team has taken a holistic approach to energy efficiency/sustainability applied in response to the project objectives and has considered onsite energy reduction in achieving an overall BREEAM target rating of Excellent.