Edginess typically decreases the size of the audience, and the take, so the venues are smaller and more simply decorated. Tried-and-true theatregoers know that: they're used to the stripped-down surroundings, and despite that, The Factory, Passe Muraille, Berkeley Street, Harbourfront, Young Centre, Tarragon, Crows, etc. type theatres, like the Panasonic/now CAA, thrive as well.If that were true, why would any theatre or cinema put any effort into decor, all the pre-show activities, have arcades, bars or restaurants, give VIP seating options, etc. They are selling an experience. Everything wrapped around the show itself contributes to the overall event of going out. The front facade may be minor, but it's still part of the package, so I don't think edginess is an excuse for cheaping out like that.
If you're only going to plays in opulent auditoriums like the Elgin, Winter Garden, Mirvish, Royal Alex, Princess of Wales, etc., you're missing most of the theatre that happens in this city.
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