Gronk!
Senior Member
Knack to promote winter tourism, international partnership with trip to China
Mayor Andrew Knack will begin his new year with a trip to an Edmonton sister city in China.
www.ctvnews.ca
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- Thread starter ChazYEG
- Start date
www.ctvnews.ca
David A
Senior Member
It is good to see the new mayor making this effort. Not much has happened for several years, not sure if it just got lost in the shuffle dealing with COVID.Knack to promote winter tourism, international partnership with trip to China
Mayor Andrew Knack will begin his new year with a trip to an Edmonton sister city in China.
Greenspace
Senior Member
Some of the most effective marketing has been organic social media from Edmonton influencers making our city look great in the interwebs:
archited
Senior Member
It would be more helpful if more people were making positive comments about the city instead of trying to root out negatives.
TAS
Senior Member
And very effective has been when urbanist/active transportation youtubers have made featured videos on Edmonton.
Shifter video
CityNerd video
Blizzard
New Member
I just hoped CityNerd would pass 100k! Anything past that (and especially beating the Toronto and Sydney videos that came out around the same time) has been the gravy on top!
kcantor
Senior Member
I'm pretty sure most posters comments outside of this forum are more positive than what gets said here. This forum is for those who care about the city and want even better things for it than currently exist. Why else are any of us here in the first place?. In that light, many of the criticisms you seem to object to are in fact positive, not negative. When talking to those outside of the city, never mind outside of this forum, that same caring and desire for better is likely to generate much more positive commentary than what might be read here. That doesn't in the least invalidate what might be said here.
Gronk!
Senior Member
MacLac
Senior Member
'Opportunity for a refresh': City of Edmonton exploring new branding possibilities
Executive committee gives city administration the green light to proceed on newly developed name branding framework
edmontonjournal.com
Please nothing ridiculous like YYC's "Blue Sky."
David A
Senior Member
Yes, that is so vague and meaningless. If nothing else, Gateway to the North still remains fairly accurate, geographically and otherwise, but lets not tie our image or self worth to the fortunes of a sports team again.'Opportunity for a refresh': City of Edmonton exploring new branding possibilities
Executive committee gives city administration the green light to proceed on newly developed name branding framework
Please nothing ridiculous like YYC's "Blue Sky."
JuliallThat
Active Member
Gateway to the North or something akin to that is a really appropriate slogan, because it's accurate, unique to us (at least for large Canadian cities) and it has positive connotations for both tourism and business opportunities, what with the growing potential of the north.
We really should lean into it.
Yeggy
Active Member
I think it should be “A Place For Everyone”.'Opportunity for a refresh': City of Edmonton exploring new branding possibilities
Executive committee gives city administration the green light to proceed on newly developed name branding framework
Please nothing ridiculous like YYC's "Blue Sky."
David A
Senior Member
Yes, I really like the word Gateway because we are actually not in the north. We sometimes forget we are still a southern Canadian city well south of 60, but we do have a lot of connections to the north, being the closest big city.
Leaning into that, I feel we should also have a Canadian Northern Exhibition, which K Days could actually easily evolve into. If the initials for that are too problematic for a certain other city, we could call it the Edmonton Northern Exhibition instead.
Friendmonton
Active Member
People need to understand that branding and city marketing is about way more than just a slogan. Slogans are a relic of the past and they’ve limped along as a concept for decades.
Festival City.
Gateway to the North.
City of Champions.
Who really cares? Nostalgia for old slogans isn’t a strategy (to paraphrase Carney).
The most recent example is Calgary’s slogan debacle. Time and time again slogans fail. One sentence will never reflect/impress/speak to everyone.
What’s needed is a bottom-up, organic, grassroots effort by multiple stakeholders that leverages a mix of stories, visuals, events, and attractions.
Make Something Edmonton wasn’t a bad effort but today we need something more, especially for EcDev, and not just a slogan.
Festival City.
Gateway to the North.
City of Champions.
Who really cares? Nostalgia for old slogans isn’t a strategy (to paraphrase Carney).
The most recent example is Calgary’s slogan debacle. Time and time again slogans fail. One sentence will never reflect/impress/speak to everyone.
What’s needed is a bottom-up, organic, grassroots effort by multiple stakeholders that leverages a mix of stories, visuals, events, and attractions.
Make Something Edmonton wasn’t a bad effort but today we need something more, especially for EcDev, and not just a slogan.
IanO
Superstar
There's only one choice.
