You’re not wrong. There are already a fair amount of great restaurants in the area too. Not that much of a stretch to get 9 blocks at least somewhat habitable. Good point about 39 Avenue Station too, can definitely be marketed by developers.
Widening the sidewalks by even just 6 inches (but hopefully a foot), enhancing the connection to 39 Avenue Station from Macleod and from the station to the brewery belt (currently it’s a dystopian nightmare), slowing the speed limit by 10, and replacing the hideous rusting chainlink boulevard fence with something half decent all just in that stretch would go a really long way to making the area attractive to developers and prospective residents alike.