Edmonton, specifically, and Alberta, more generally, have managed over many years to create a stigma around alcohol -- and now weed -- that makes it feel like a societal taboo. The sooner that ends the better for all, and society can emulate the sanity that is expressed in European centres. When I was a teenager living in Germany I used to take a bottle of beer to school (and so did all of the other high school students) to have as a lunch-time liquid (water at that time was suspect). On school trips to the Mercedes Benz factory and other similar kinds of institutions the hosts used to serve wine at lunch to the entire class. A Gasthaus (Deutschland), Brasserie (France) or Pub (England) were all focused on neighborhood camaraderie and fellowship. Contrast that with Edmonton which, when I was very young used to have large impersonal taverns, divided into "Gentlemen" on one side and "Women with Escorts" on the other; at least the City has moved off of that banality. A wine store with a tasting room or a brew store with a tasting room would be a boon to foot traffic along Jasper Ave. -- ditto for weed. Let's remove the stigma around both -- it might take a generation to settle in, but as the one-time commercial used to go (lyrically) "Why wait for Spring do it now, while there are (men sic) who know how."