I read recently that one gondola project not doing as great was in London, UK (but most seem to do well).
I think it's a 1 km trip over River Thames and a one-off trip is now 5 pounds (about $10?).
But options include multiple passes for less. Overall it was reported that fares may be cost prohibitive. I think ridership was 1.3M in 2018. It opened in 2012.
I've been to the London one, couple of years after it opened. As nice and fun as it is, London has many bridge crossings (both pedestrian/bike and car), a rail transit system that is larger than all of Canada's together. Also, the costs for anyone who isn't on the "frequent flyer" is ridiculous, at £4.50 and the lone doesn't integrate well with current transit. Ended up being more of a tourist novelty than anything, in a city full of many more tourist attractions that are far more interesting than a gondola, which reduced ridership even among this group of people. Not to mention that the crossing in question happens to be close to bridges and subway stations, rendering it fairly useless, as the other crossing methods are far cheaper and just as efficient, if a little slower.
That's a completely different case from Edmonton. On a good Sunday evening, going from Whyte Ave to any point on Jasper Ave, by car, takes 10 minutes, off peak. Add on the regular weekday traffic and you can easily take 20+ minutes, as some of us mentioned already. By bus, you can increase time by at least another 10 minutes to that, on average, and that's being lucky.
If you wanna take the LRT, it will be what? At least 20 minutes to get to Corona Station, via Bus + Capital/Metro Lines, if you happen to time it well. No less than that in the future Valley Line through Bonnie Doon.
If the Gondola is, in fact, integrated to ETS as part of the deal, I can easily see it as a commuting line, giving it enough juice to survive until the Rossdale area is developed into a major asset (not just for tourists, but for Edmontonians as well), which should give it the final boost to be sustainable in the long term.
My guts (and 5 years of project financing experience) tell me that their expectations for the profitability and sustainability of the project require the development of an ecosystem around it that ensures year-round stable ridership, which includes the eventual redevelopment of the Power Plant and a better use of the stretch of the River Valley from the Tawatinâ to Groat.
Just my 2 cents, but who am I to say if that's right, hahaha