[strata]

Thanks @Kaizen. Grabbed it with my cell phone in a moving vehicle going north on 105th Street, I look forward to someone's much improved version with a real camera, haha

 

[IanO]

Sounds like they continue to struggle with lease up. A good article on multi-res here:

Edmonton’s multires metrics heading in right direction

Edmonton remains one of Canada’s most affordable multresidential markets for both renters and investors, attendees heard at the virtual Edmonton 2021 Real Estate Forum. The sector has weathered the pandemic well, despite low immigration and post-secondary schools moving to online

renx.ca

Last night

my own

 

[IanO]

I wonder if this will slow or alter 108st/jasper at all in a re-think of positioning and spec.

 

[JC_Yeg]

I am currently in the market for a central 2 bedroom rental. My Girlfriend inquired on both The Augustana and CX Grandin. Both look great inside, but it's tough to justify paying $2,000+ before parking for something smaller than my 70s era 1 bedroom. Especially when there is good bang for buck in owner rented recent downtown builds and well renovated Oliver buildings. I think a big incentive roll-out & September student return (Bank of M & D) could help their cause

 

[Guy 1]

I am currently in the market for a central 2 bedroom rental. My Girlfriend inquired on both The Augustana and CX Grandin. Both look great inside, but it's tough to justify paying $2,000+ before parking for something smaller than my 70s era 1 bedroom. Especially when there is good bang for buck in owner rented recent downtown builds and well renovated Oliver buildings. I think a big incentive roll-out & September student return (Bank of M & D) could help their cause

There's certainly something to be said for living in a brand new purpose built rental with all the amenities, but I totally agree with you. The options around $2k/month in the owner-rented condo market downtown are endless right now, and they usually include a parking stall.

 

[MacLac]

I wonder if this will slow or alter 108st/jasper at all in a re-think of positioning and spec.

Well maybe if we quit talking about it….they won’t find out? Lol

 

[Vacs]

I had a full tour of the building. nice quality, awesome amenities, quality finishes. too rich for my blood though

 

[David A]

A newer building has some appeal so the owners can charge a bit more, but there are limits to that. I think in this city you have to offer a good size unit if you want to charge more. Also, there are a number of older building that have been renovated or maintained that charge less, so there is plenty of competition.

 

[JC_Yeg]

If I was transferring to Edmonton for a downtown professional role, car-less, and already used to the $$$ / amenities of a big city it would check the boxes.

 

[IanO]

Or an MLA wanting a good view of the 'sky palace' patio

 

[David A]

Or an MLA wanting a good view of the 'sky palace' patio

Yes, I thought that too!

Of course, those would most likely be MLA's from out of town, who need to rent a place here.

 

[KreationYEG]

 

[northlands]

For sale!

JLL Multifamily Ontario on LinkedIn: Augustana: Best-in-Class Luxury Purpose-Built Rental Tower in Downtown…

New to Market | Augustana: A luxury 30-storey mixed-use development located in Edmonton, Alberta. The Property features an attractive mix of 240 residential…

www.linkedin.com

 

[kcantor]

For sale!

JLL Multifamily Ontario on LinkedIn: Augustana: Best-in-Class Luxury Purpose-Built Rental Tower in Downtown…

New to Market | Augustana: A luxury 30-storey mixed-use development located in Edmonton, Alberta. The Property features an attractive mix of 240 residential…

www.linkedin.com

although it says "new listing to market", i think it has been listed with ay for some time so this is a change in brokerage firms.

the fact it is/has been for sale is also likely to be one of the reasons that they're prepared to accept a longer lease-up time in exchange for protecting/maintaining rental rates.

 

[Edmonchuk]