kettal
Banned
It's simple economics. Every empty seat in a train is a waste. Ticket prices should reflect a desire to have off-peak trains at least half full.
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Only if the lower price would lead to enough extra passengers to make up for the lower per-passenger revenue.
I say cut it down dramatically, so an $8 ticket is $3 in off peak.
but only if this calculation includes the benefits of reducing traffic.
I'm sick of Toronto, having to study every little thing until eventually it's forgotten. Real progress comes from pilot projects. Have a one month pilot project.But I'd want to bring some market research studies to the GO Transit meeting where I was proposing it.
Reducing traffic in off-peak periods is of limited benefit.
An 11 AM train on Lakeshore can have as few as 60 people in it. If 400 people paid only $1 instead of the $6 average I am calculating, then it is already increasing revenue.
It's simple economics. Every empty seat in a train is a waste. Ticket prices should reflect a desire to have off-peak trains at least half full.
Instead of lower off-peak fares, another way to fill those trains is to simply reduce the amount of trains in service. Cut the service in half, and the trains will be twice as full.
I somehow doubt your average GO commuter, someone who lives in Oakville and who works 9 to 5 at King and Bay, is going to change the work hours to save $10 daily.
Let's go to two hourly service! Or perhaps, just two trains a day!Instead of lower off-peak fares, another way to fill those trains is to simply reduce the amount of trains in service. Cut the service in half, and the trains will be twice as full.