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Would $12,000 Convince You To Move Closer To Work?
May 5, 2011
By Ariel Schwartz
Read More: http://www.fastcompany.com/1751629/would-a-12000-check-convince-you-to-move-closer-to-work
Live Near Your Work grants are reinvigorating East Baltimore neighborhoods: http://www.hopkinsmedicine.org/dome/0808/headliners1.cfm
Bribing People To Live Near Transit? http://yglesias.thinkprogress.org/2011/05/bribing-people-to-live-near-transit/
How much cash would it take to get you to move closer to your work? For the purposes of this exercise, imagine that your work is in one of the more, shall we say, unsavory parts of Washington, D.C. and you live in a nice, quaint suburb in Virginia. Would you accept $12,000? Washington, D.C.'s Office Of Planning (OP) thinks you might--so the organization is launching a pilot program that will match employer contributions of up to $6,000 to convince people to move closer to their work or public transit.
The initiative, appropriately dubbed the Live Near Your Work program, has a total of $200,000 to hand out to people who are willing to move within two miles of their work, within a half mile of a Metro station, or within a quarter mile of a "high-quality" bus corridor. The OP's reasoning seems simple enough--people who live closer to their work spend less money and time commuting, employers get the benefit of reduced parking costs and "better on time and work performance", and the city gets revitalized neighborhoods and a wider tax base. And theoretically, the region sees less traffic congestion and air pollution.
But there are some problems. Sneaky people could easily take advantage of it by scooping up the cash when they were planning on moving anyway. And the $200,000 pilot anticipates helping up to just 60 employees; D.C. would have to spend tens of millions of dollars to truly shake up the demographic and commuting patterns of the city.
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May 5, 2011
By Ariel Schwartz
Read More: http://www.fastcompany.com/1751629/would-a-12000-check-convince-you-to-move-closer-to-work
Live Near Your Work grants are reinvigorating East Baltimore neighborhoods: http://www.hopkinsmedicine.org/dome/0808/headliners1.cfm
Bribing People To Live Near Transit? http://yglesias.thinkprogress.org/2011/05/bribing-people-to-live-near-transit/
How much cash would it take to get you to move closer to your work? For the purposes of this exercise, imagine that your work is in one of the more, shall we say, unsavory parts of Washington, D.C. and you live in a nice, quaint suburb in Virginia. Would you accept $12,000? Washington, D.C.'s Office Of Planning (OP) thinks you might--so the organization is launching a pilot program that will match employer contributions of up to $6,000 to convince people to move closer to their work or public transit.
The initiative, appropriately dubbed the Live Near Your Work program, has a total of $200,000 to hand out to people who are willing to move within two miles of their work, within a half mile of a Metro station, or within a quarter mile of a "high-quality" bus corridor. The OP's reasoning seems simple enough--people who live closer to their work spend less money and time commuting, employers get the benefit of reduced parking costs and "better on time and work performance", and the city gets revitalized neighborhoods and a wider tax base. And theoretically, the region sees less traffic congestion and air pollution.
But there are some problems. Sneaky people could easily take advantage of it by scooping up the cash when they were planning on moving anyway. And the $200,000 pilot anticipates helping up to just 60 employees; D.C. would have to spend tens of millions of dollars to truly shake up the demographic and commuting patterns of the city.
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