[AlbertC]

Bobby Flay's Bobby's Burgers will be opening at the Well this summer. They will occupy the former East Tea Can space inside Wellington Market. And expected to be the first of 65 locations that they're planning to open in Canada

Bobby Flay's Bobby's Burgers Confirms Toronto Flagship at The Well — 65 Canadian Locations Planned - 6ix Retail

Bobby's Burgers by Bobby Flay has signed a lease at The Well in downtown Toronto, marking the brand's Canadian debut. Falcon Capital Group is behind a deal to open 65 locations nationwide.

6ixretail.com

 

[generalcanada]

Bobby Flay's Bobby's Burgers will be opening at the Well this summer. They will occupy the former East Tea Can space inside Wellington Market. And expected to be the first of 65 locations that they're planning to open in Canada

Bobby Flay's Bobby's Burgers Confirms Toronto Flagship at The Well — 65 Canadian Locations Planned - 6ix Retail

Bobby's Burgers by Bobby Flay has signed a lease at The Well in downtown Toronto, marking the brand's Canadian debut. Falcon Capital Group is behind a deal to open 65 locations nationwide.

6ixretail.com

this ones interesting, isnt there already like rosie burgers? not sure how competition will work out there

 

[AlbertC]

this ones interesting, isnt there already like rosie burgers? not sure how competition will work out there

Yeah, it's basically your typical "elevated" burger experience with premium pricing. A burger, fries, and drink combo will likely take you into the high teens or low 20s price range. I noticed Bobby's Burgers when I was in Vegas a few years ago but didn't feel too compelled to try at the time.

They'll probably do okay at the Well, as critical mass of local population continues to grow around it. Along with the Well acting as a de facto gathering place for Jays fans and such. Although, having plans to open 65 locations throughout Canada is pretty ambitious. Not sure the Bobby Flay namesake is really that recognizable to to the general public as much as they think it does. Maybe among Gen X and Y people, but otherwise to most folks he's just "another American chef guy".

 

[torontowest91]

And isn’t shake shack rapidly opening lots of new locations in Canada?

 

[daptive]

And isn’t shake shack rapidly opening lots of new locations in Canada?

They’ll have one a block north of The Well at King and Brant. Far enough to not really be competition for The Well, close enough that they wouldn’t open another location there