My guess? It's just marketing. It doesn't have to make profound sense. Look at the names of cars. It's pretty strange when you get down to it: Elantra. Aerio. Passat. Accord. A lot of the time it's intended to do little more than sound vaguely cool.
 
Lenser said:
My guess? It's just marketing. It doesn't have to make profound sense. Look at the names of cars. It's pretty strange when you get down to it: Elantra. Aerio. Passat. Accord. A lot of the time it's intended to do little more than sound vaguely cool.
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My favourite wtf car name is still the Qashqai.
 
Yup, that's a good one!

It's probably getting successively tougher to give these developments names that have some contextual legitimacy, or even some pizazz. We can safely expect them to become stranger/more of a stretch with each passing year.
 
I think they named it "the shift" because the floors at the bottom shift inwards. that could be the only explanation.
 
A brand spanking new 23 storey, 1/2 million sq. ft. office building on Ontario street, gee i never thought i'd live to see the day..haha
 
They still have to built it. There was trio of office towers planned on the west side of Ontario from Adelaide to Richmond connected by a glass atrium. It was killed by the dot com bust.
 
Think Research Expands Footprint in Toronto

The Company will be an anchor tenant at the innovative 460,000+ square foot development at 25 Ontario Street.
  • This relocation and expansion is necessary as a result of the Company's rapid growth to over 220 employees and hundreds of clients worldwide.
  • Prior to Think Research's occupancy at 25 Ontario, the Company will be expanding its office size and relocating to the Globe and Mail Centre at 351 King Street East.
TORONTO, Oct. 25, 2018 /CNW/ - Think Research (the "Company"), a leading digital healthcare platform provider, today announced the location of the Company's new headquarters in downtown Toronto. To accommodate the Company's rapid growth, Think Research is poised to become the anchor tenant at 25 Ontario Street ("25 Ontario"), one of the most anticipated commercial developments in the city.


25 Ontario Street will be a defining piece of the growing development and vibrant technology scene happening in the east end of Toronto's downtown core. The building, which is currently under development, will be 18-storeys and 460,000 square feet once completed. Think Research will serve as an anchor tenant and occupy nearly 90,000 square feet in the new building.

"Think Research has undergone extensive growth over the past few years, expanding from a handful of employees to over 220, with plans for over 500 staff by the time we move in to 25 Ontario. This growth has been fueled, not only by national projects, but also by international growth – with presence in 27 states in the U.S.A., and the recent launch of our two GDPR-ready data centres in Europe. The benefits of being based in Toronto has helped make this growth possible," said Sachin Aggarwal, CEO of Think Research.

"First Gulf was an essential partner to help us solve our real estate needs, and we're proud to be an anchor tenant in the latest of their much-lauded development projects here in the city," continued Mr. Aggarwal. "Canada's, and specifically Toronto's, vast talent pool is part of the reason the city is undergoing the tech-renaissance that has seen so many firms expanding or even locating here."

"Think Research is the ideal partner to serve as an anchor tenant for 25 Ontario," said Brian Harrison, Sr. VP of Business Development at First Gulf. "The eastern part of Toronto's downtown core is quickly becoming the new hotspot for Toronto's technology firms, and Think Research planting its flag at 25 Ontario will only serve to further that development."

Prior to Think Research's occupancy at 25 Ontario, the Company will be expanding its office size and relocating to the Globe and Mail Centre at 351 King Street East.
 
18 storeys?

42
 
innsertnamehere said:
Must be an error - plans submitted to the city on October 9th indicate a 460,000 sf, 23 storey building.
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Do we know if there is offices in the first 5 floors?, cause there is 18s above that
the shift.PNG
 

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Media Advisory
Premier Ford to Deliver Remarks at Ground-Breaking
November 18, 2018

Premier Doug Ford will discuss the government's plan for the people.
Date:Monday, November 19, 2018
Time:9:00 a.m. Photo opportunity only.
Location:The Shift Building Site
25 Ontario Street
Toronto, ON
 
Developers have developed some big kahunas with 160 Front and now this one going ahead with 20% pre leased to a risky start up.
 
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