I see this as a very good fit as Rogers is very involved in supporting cultural facilities, has a vested interest in the Canadian film industry and has a lot of real estate holdings that might lend themselves to host the new TIFF Marketplace.
 
Why is it that corporate sponsorship of the arts in this country always seems to come down to a very small cadre of the 'usual suspects'(Bell, Telus, Rogers, Air Canada)? In a country as large, wealthy and diverse as ours, surely there are more than just a handful of individuals and corporate entities out there with a love of the arts and pockets that go as deep. As for naming rights, with its crimson name already plastered about the city to saturation point(including atop Skydome), what are the odds Rogers will be content in the knowledge they've done a good thing, forgo naming rights and settle instead for a lovely bronze plague in the TIFF lobby?
 
Bronze plague?! 😜

I bet that OCAD is salivating over this as they are already using Lightbox for classes and would have many disciplines that Rogers might want to foster! New ‘Rogers Centre for …’
 
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