The use of colour is literally...

lipstick_on_a_pig_1.jpe

Link
 
1,031 units including the affordable rentals… 7 elevators, so that's 147.2857 units per elev-hey-hey-hey-tor!

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Ah now I see what the Q stands for...The Qattle Tower, a nice play on Cattle.

Well played Lifetime, you aint fooling anyone with this nonsense.
 
And....from the press release issued by Lifetime Developments. There are comments in the release containing some quite interesting marketing spin.

Lifetime Developments and Diamondcorp Announce the Most Anticipated Project Launch of 2023: Q Tower - Private Residences on Toronto's Most Coveted Waterfront​

Lifetime and DIamondCorp logos (CNW Group/Lifetime Developments)

NEWS PROVIDED BY
Lifetime Developments
15 Aug, 2023, 19:10 ET

The 60-storey building offers the most unique trifecta - Exclusive and protected views of the waterfront, the stunning CN Tower and the city's iconic skyline.
TORONTO, Aug. 15, 2023 /CNW/ - Lifetime Developments and DiamondCorp, two of Canada's leading and award-winning real estate development firms, are excited to announce their newest joint venture: Q Tower. Located in the heart of downtown Toronto, in the highly sought after Harbourfront neighbourhood at 200 Queens Quay West, Q Tower will be a 60-storey residential building that will redefine Toronto's waterfront skyline.
LIFETIME DEVELOPMENTS AND DIAMONDCORP ANNOUNCE THE MOST ANTICIPATED PROJECT LAUNCH OF 2023: Q TOWER - PRIVATE RESIDENCES ON TORONTO’S MOST COVETED WATERFRONT (CNW Group/Lifetime Developments)
LIFETIME DEVELOPMENTS AND DIAMONDCORP ANNOUNCE THE MOST ANTICIPATED PROJECT LAUNCH OF 2023: Q TOWER - PRIVATE RESIDENCES ON TORONTO’S MOST COVETED WATERFRONT (CNW Group/Lifetime Developments)

Given the tower's prominent location, the team engaged internationally renowned Canadian architects, Wallman Architects, to develop the design for the building, that is set to change the Toronto skyline indefinitely. "We are honoured to be a part of this project, especially knowing how important this building will be, given its prime location. The Toronto skyline, photographed from the lake with the CN Tower in the frame, is one of the most used visuals when describing our City and knowing that our tower will forever be positioned immediately next to the CN Tower really pushed us to come up with a sophisticated design, that we are extremely proud of" says Rudy Wallman, Principal of Wallman Architects. Queens Quay West, considered to be the centerpiece of the Central Waterfront Revitalization Project that commenced more than a decade ago, today is a thriving world-class cultural, residential, and recreational hub, steps away from the Rogers Centre, Scotiabank Arena and Ripley's Aquarium.

The Tower's elegant and innovative interior has been designed by U31—award-winning interior architecture and design studio. With a blend of rebellious chic inspired by the British Monarchy and British design and fashion, U31 brings forth a harmonious balance between opulence and modernity, designing spaces that are both inviting and visually stimulating. Offering contemporary style with subtle nods to regal sophistication and 'Bond-esque' glamor, the Q tower stands in a league of its own.

At Q Tower, the pursuit of excellence extends beyond architectural mastery and into artistic brilliance. In his first-ever North American partnership, Michael Moebius, internationally acclaimed artist and photographer, renowned for his hyper-realistic illustrative portraits featuring celebrities blowing large bubblegum bubbles, will collaborate with Q Tower. His artwork is a cultural phenomena that has graced the covers of Robb Report, Mayfair and Grazia, as well as the walls of trailblazers and celebrities like Beyonce and Jay Z, Paris Hilton, Rihanna and many more. In his works, global figures such as Audrey Hepburn, The Beatles, and Marilyn Monroe are painted in monochrome or sepia with vibrancy and flair being infused through the colored bubbles. His stunning additions to the Tower are sure to give residents an in-home experience fit for Hollywood Royalty.

Q Tower will feature the instantly recognizable image of Queen Elizabeth II adorned with a big bubble as its artistic focal point. The Tower's infusion of art into living spaces adds character, emotion and inspiration that has never before been created with Michael Moebius' work in North America - Aligned with the developers' commitment to building interconnected communities that have an artistic fervor woven into every project. Moreover, the beautifully designed interior spaces of Q Tower will also be home to some new additional artworks from the renowned artist, including an homage to the greatest British spy: James Bond.

"Q Tower epitomizes modern elegant living, offering residents spectacular million-dollar protected views of the iconic CN Tower and beautiful waterfront," said Brian Brown, Principal of Lifetime Developments. "With its perfect location, remarkable building and unique design, thoughtfully crafted interiors, and the inclusion of celebrity artist Michael Moebius's captivating 'Bubblegum' artworks, Q Tower sets a new benchmark for Metropolitan city living. It's the perfect complement to the landmark location, where residents can immerse themselves in the unparalleled beauty of Toronto's skyline and waterfront, to be part of Toronto's rich global culture."

"Q Tower is more than just a residential project; it represents a lifestyle promise that will exceed purchasers' expectations and allow them to discover an elevated yet attainable standard of living. The central downtown location in the Harbourfront neighborhood, offers the very best of Toronto living - from being immersed in the energy and excitement of the bustling city to unmatched views of the calming waters of Lake Ontario," said Stephen Diamond, CEO of DiamondCorp.
 
Holy purple prose Batman... including that near-epic artist biography. Is bubble gum the new bovine lipstick?

Presumably the creative pr team was paid by the adjective.
 
Say What?

the pursuit of excellence extends beyond architectural mastery and into artistic brilliance.

^^^^ From @AHK 's post above

Surely they jest?

That's so far past PR-spin into complete and utter fantasy so as to be labelled absurd.
 
Say What?

the pursuit of excellence extends beyond architectural mastery and into artistic brilliance.

^^^^ From @AHK 's post above

Surely they jest?

That's so far past PR-spin into complete and utter fantasy so as to be labelled absurd.
I mean, that works so well for Nobu, Social at Church + Dundas and anything Kirkor comes with... /s
 
"Q Tower is more than just a residential project; it represents a lifestyle promise that will exceed purchasers' expectations and allow them to discover an elevated yet attainable standard of living. The central downtown location in the Harbourfront neighborhood, offers the very best of Toronto living - from being immersed in the energy and excitement of the bustling city to unmatched views of the calming waters of Lake Ontario," said Stephen Diamond, CEO of DiamondCorp.
Seven. Elevators.
 

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