Not to mention that the original poster said that the notice was for 110 Bay. When it was pointed out that this address was not that of Trump, which is 311 Bay, the original poster said, "Oops, I meant 311 Bay".
edit -- It is certainly possible that the building has undergone a complete redesign, involving fewer floors but greater total height (this is the only reason I can see where the developer would need to have the plans resubmitted to the City). I actually hope that this is the case, since I had never warmed to the 'current' design. Maybe the new design is actually, visibly, taller than FCP.