Ivanka Trump promises to deliver
LORI MCLEOD
Globe and Mail Update
June 16, 2008 at 6:38 PM EDT
TORONTO — She has a glamorous image, but 26-year-old real estate developer Ivanka Trump is as likely to be found sorting through slabs of granite or scouting a development site in the Middle East as gracing a glitzy sales event.
The marketing savvy of her father, Donald Trump, has been largely responsible for the success of the family's business empire, which includes luxury hotel and condo towers, golf courses and the television show The Apprentice.
But the company is also fiercely committed to delivering on the promises it makes to its real estate clients, a quality that's becoming too rare in the industry, Ms. Trump says.
“A lot of developers are anonymous; they're in it for the buck and then they exit. Then they just start over and recreate themselves,†she said in an interview Monday.
Ivanka Trump today at the site of her company's new hotel condo in Toronto
With long careers ahead of them, Ms. Trump said she and her two brothers, Donald Jr. and Eric, who also work for the family business, can't afford to compromise “on any project, in any capacity.â€
That means a hands-on approach, including everything from visits to granite quarries (“It's amazing to me, I go into so many properties considered five-star and the granite and marble looks like it came from the butt of the quarry. You have no idea.â€), to Monday's trip to check on the progress of the Trump International Hotel & Tower, Toronto, currently under construction at the corner of Bay and Adelaide streets.
The 60-storey building will bear the Trump name, although the firm's financial stake in the project is undisclosed. In a previous interview Mr. Trump said his investment is “substantial.â€
The $400-million project, being developed with Toronto-based Talon International Development Inc., will have a mix of luxury hotel and condo units. It is slated for completion in late 2010.
As with all of their residential developments, the Trumps will manage the building to “maintain the integrity of the brand,†Ms. Trump said.
The price of a residential unit in the Toronto development recently cracked the $1,550 per square foot mark. Positive response from buyers backs the company's view that corporations and executives would be attracted to the location a block north of Toronto's financial core, Ms. Trump said.
“I'd love to do more here ... We believe downtown [Toronto] is on the cusp of a great boom, especially in terms of the hotel as a feeder for all of the commercial development that's taking place,†Ms. Trump said.
The Toronto project is one of 33 developments Ms. Trump is currently working on, with others in countries including the U.S., Dubai and Scotland.
Trump often seeks out local development partners in international markets, Ms. Trump said. The firm has connections with “many†international sovereign wealth funds, meaning it can raise funds where others can't, she added. She declined to name any of those funds.
While other parts of Canada are also attractive, for now Trump is focused on completing the Toronto tower, she said.
Financing has become more expensive for everyone due to the credit crunch, but the benefit is that it has eliminated weak competitors from the market, Ms. Trump said.
“Twelve months ago you were competing with every dentist-turned-developer who had commissioned a rendering and claimed to have a building and were trying to rally up enough presales to get financing. A lot of this would-be competition now fails to exist.â€
Ms. Trump also said she will be taking a unit in the Toronto tower for herself. Asked whether her father is giving her a special rate, she joked: “Oh yeah, friends and family, 10 per cent more.â€
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Trump Tower by the numbers:
- 85 per cent of the building's 261 hotel guest suites have been sold.
- 61 of 117 residential units have been sold.
- The largest groups of purchasers by geography are Canadians and Americans, at 25 per cent each, and U.K. buyers at about 20 per cent.
- The least expensive units, 525-square-foot hotel condos, are currently selling for about $900,000. Residential units, which start at 1,300 square feet, are now selling for about $2-million.
- About 20 per cent of buyers are corporations.