Funny that they locate "James" in Ottawa in the list, but otherwise, yes, this would be James. I wonder if we'll also eventually get buildings named Bradley and The Lamb.
Should have kept the exterior treatment all the way through instead of defaulting to the Toronto balcony problem on the final 1/3 of the tower. Would be nice if they can have large, operable windows like 200 11th Avenue in NYC if that's what they're after.
Although I would probably agree that the balconies create a discontinuity on the face of the building, I think having these large balconies at the upper levels is a nice feature from a resident's standpoint. The 2 adjacent sides don't appear to have any at all while the opposite side appears to have one outdoor common area perhaps.
The rendering looks quite interesting. Hopefully the finished product will not disappoint.