Does anyone else think Union Pearson express needs to be rebranded as a premium TTC service with an Airport surcharge to the regular fare?
Branding alone could be a big boost to this train.
When tourists are visiting a city, the first and immediate thing they probably look for online for transport information is from
www.ttc.ca. The presence of any information for the Union Pearson Express just doesn't exist on the website. Look at this page:
http://ttc.ca/Riding_the_TTC/Airport_service.jsp
Bringing the UP Express into the TTC could boost numbers dramatically just from exposure from the TTC's maps and exposure.