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From The Globe and Mail
Mapping out a Toronto bestseller
By JAMES RUSK
Saturday, March 27, 2004 - Page M4
For the past six months, the top-selling publication at Ballenford Books on Architecture, a neat little store tucked away on Markham Street in Mirvish Village, has been a $7.95 map book produced by the Toronto Society of Architects.
TSA Guide Map: Toronto Architecture 1953-2003 shows residents and visitors alike the location of 96 notable buildings and public spaces that have been built over the past half-century in the Greater Toronto Area. The selection goes back to Peter Dickinson's Benvenuto Place in 1953 and up to Brown and Storey's Dundas Square in 2003.
There is a picture of each of the featured projects, accompanied by the name of its architect(s) and a brief quote explaining why each is important to the city.
Ballenford's Kathryn Seymour, who keeps a copy of the book tucked in her backpack, says a lot of the purchasers are tourists who come in looking for a Toronto guidebook, but architecture and building firms also have been buying it in quantity to hand out to guests to the city.
"It's unfortunate, but there's not a lot that documents Toronto architecture in terms of guidebooks," Ms. Seymour says.
Her experience with the map book is that "once people know about it, people become very interested in it. It's nice to know what's good contemporary architecture in the city."
Mapping out a Toronto bestseller
By JAMES RUSK
Saturday, March 27, 2004 - Page M4
For the past six months, the top-selling publication at Ballenford Books on Architecture, a neat little store tucked away on Markham Street in Mirvish Village, has been a $7.95 map book produced by the Toronto Society of Architects.
TSA Guide Map: Toronto Architecture 1953-2003 shows residents and visitors alike the location of 96 notable buildings and public spaces that have been built over the past half-century in the Greater Toronto Area. The selection goes back to Peter Dickinson's Benvenuto Place in 1953 and up to Brown and Storey's Dundas Square in 2003.
There is a picture of each of the featured projects, accompanied by the name of its architect(s) and a brief quote explaining why each is important to the city.
Ballenford's Kathryn Seymour, who keeps a copy of the book tucked in her backpack, says a lot of the purchasers are tourists who come in looking for a Toronto guidebook, but architecture and building firms also have been buying it in quantity to hand out to guests to the city.
"It's unfortunate, but there's not a lot that documents Toronto architecture in terms of guidebooks," Ms. Seymour says.
Her experience with the map book is that "once people know about it, people become very interested in it. It's nice to know what's good contemporary architecture in the city."