TOareaFan
Superstar
May seem like a dumb question but does Via have a station in Mississauga?
This came up in conversation recently at, of all places, an OHL hockey game.
My friends and I are OHL fans and we were at the Powerade Centre (Brampton) and the Hershey Centre (Mississauga) on consecutive nights.
A friend from Toronto noticed that Via do a lot of advertising at the Mississauga games and no advertising in Brampton. It prompted him to ask "Why doesn't Brampton have Via rail service" (he asssumed they don't because there was no advertising) when I told them they did he was surprised.....it got me thinking, though, does Mississauga have a station?
Makes their advertising strategy bizarre if they don't? "Great idea from marketing, lets spend our ad dollars promoting ourselves in a market where we don't serve but ignore one that we do".
This came up in conversation recently at, of all places, an OHL hockey game.
My friends and I are OHL fans and we were at the Powerade Centre (Brampton) and the Hershey Centre (Mississauga) on consecutive nights.
A friend from Toronto noticed that Via do a lot of advertising at the Mississauga games and no advertising in Brampton. It prompted him to ask "Why doesn't Brampton have Via rail service" (he asssumed they don't because there was no advertising) when I told them they did he was surprised.....it got me thinking, though, does Mississauga have a station?
Makes their advertising strategy bizarre if they don't? "Great idea from marketing, lets spend our ad dollars promoting ourselves in a market where we don't serve but ignore one that we do".