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Branson bringing music fest to T.O.
By CASSANDRA SZKLARSKI
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The Raconteurs will be on the bill in T.O.

TORONTO (CP) - Virgin's hugely successful British rock festival is bringing its superstar lineup to Canada and the United States this year, starting with Toronto.

Bands including Massive Attack, Gnarls Barkley, the Flaming Lips and the Raconteurs will inaugurate North America's first V Festival at Toronto's Island Park on Sept. 9 and 10. The festival is expected to stop in Baltimore, Md., later this year, then head to Vancouver, Montreal and three other countries in 2007.

Richard Branson, Virgin Group's outrageous billionaire chief, made the announcement at Toronto's waterfront Friday after being lowered onto a restaurant patio from a helicopter.

"It's the biggest sort of social event on the calendar for a particular age group in the U.K.," Branson said of the music festival, now in its 11th year.

"There's a lot of very, very, very big bands. And a lot of dating gets done there, I'm sure, so all-in-all it's very popular."

More than 40 acts were expected to rock up to 50,000 music fans in Toronto over two days.
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Canadian acts already confirmed include Alexisonfire, The Hidden Cameras, The Dears and Buck 65, who will play Sept. 9 with international acts the Flaming Lips, Gnarls Barkley and Eagles of Death Metal.

On Sept. 10, Canadian acts Sam Roberts and K'Naan share the stage with Massive Attack, The Raconteurs and Wolfmother.

Marketing chief Nathan Rosenberg promised the festival would be an "extravaganza" of entertainment, transforming the downtown island into more than just a concert venue, but including massages, a dance lounge, vendors, a food village and beer garden.

However, camping will not be allowed this year. It is expected to be accommodated for 2007.

Rosenberg said the festival would expand to other Canadian cities next year, as well as other countries yet to be announced.

"We have a commitment to look at doing this in Montreal and in Vancouver, as well, and if I can convince Andrew, Saskatoon, Saskatchewan, because I think that's just a great name for a place, really," Rosenberg joked, referring to Virgin Mobile Canada CEO Andrew Black.

"We thought about Winnipeg but there are too many mosquitoes, unfortunately."

Tickets go on sale July 2 to 7 at Future Shop stores in the Greater Toronto Area and online at the chain's website. From July 8 at noon, tickets will also be sold through Ticketmaster.

One-day tickets cost $57.50 each and two-day tickets costs $104.50. Prices include all taxes and ferry fares to and from the island.

The annual concert is a huge draw in England, where tickets sold out in just three hours for this August's show, featuring Radiohead, Morrissey and Beck.
 
Cool! The one in London's great! Now maybe he'll bring back Virgin Atlantic to YYZ...
 
Such a huge concert will be a logistical nightmare at the island.

Can't the Ex grounds be used for this sort of thing? I do like the idea of staying central. Downsview is a rather uninspiring place for a concert.
 
I've often considered the feasibility of building a temporary floating bridge over the eastern gap for events like this. Though I'm sure Ward's Island residents wouldn't be very pleased.
 
i

Broken Social Scene, Bjork, and some others, have had big sold out concerts on the islands, and it wasn't a nightmare.

the island, being an island, the grass, the water, the trees and etc make for an entirely different experience than the endless pavement of the Ex.
 
Re: i

I heard that the recent concerts on the island (attendance at only 10 000, too) involved four hours of ferry travel and waiting time.
 
Virgin

They should build a bridge then. Maybe around the end of Bathurst.

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The ferry waits keep the rabble away, at any rate.
 
Re: Virgin

So much going on that week! The film festival starts on the 7th, and the COC's 'Ring' starts on the 12th.
 
Re: Virgin

Has Pam McConnell issued a disapproving press release yet? After Wakestock surely she's already on the case. It must have wound the islanders right up from the Bearded One to announce from the Docks of all places.
 
Re: Virgin

They should build a bridge then. Maybe around the end of Bathurst.
Haha, shawnmicallef makes a funny! :lol

I've communicated with Councillor McConnell on several occasions in the past few years and my impression is that she and her staff are not very motivated dealing with Island issues. I get the feeling that there are external forces she is dealing with which limits her effectiveness there.
 
Re: Virgin

Nice to see some European-style festivals in these parts. The talent is top notch, however, this is VERY modest in scale and I doubt more than 10,000 tickets will be sold (mostly due to island ferry issues). The V Festivals in the U.K. are much bigger, but this seems a good start.

Too bad I'll be in Europe at the time. :\
 
Re: Virgin

There's a small and remote possibility I'll be somewhere in the UK during that time too -- it would be funny to accidently run into you on the streets of London again.

Though when i was in london, i had 3 separate Ontario run-ins. It was like being in .... london ontario, or something.
 
Re: Virgin

Trust me, you are much likelier to run into a Torontonion on the busy streets of London, England than the desolate streets of London, Ontario.

What dates do you figure you might be in London? E-mail me privately if you prefer. I'll probably be there Sept. 14th to 18th.
 
Re: Virgin

why are they set on the same dates as the Film Festival?
 
Re: Virgin

...because we are a big city with lots of stuff going on...often concurrently.
 

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