[Lenser]

I dunno... works for BMW in my neck of the woods.

 

[junctionist]

I dunno... works for BMW in my neck of the woods.

We don't know what the main factor is when it comes to bringing in customers, though visibility is certainly an advantage in a competitive marketplace. The first thing I'll do is Google "BMW dealership Toronto" and go to the closest one to my location if I'm interested in buying one. I might also consider business reviews, which don't inspire confidence in the DVP dealership.

 

[Gorogoro]

As mentioned earlier in this thread, a Porsche dealership is expected to open up next to the Audi dealership here, and it will be 2 storeys plus a mezzanine, for what it's worth.
Applicant's drawing:

 

[Lenser]

Junctionist: BMW's DVP ratings notwithstanding, the branding sure doesn't suffer when it's visible to a bajillion motorists coming down the DVP day and night. That's my point. The building is pretty sleek and stuffing the upper floors with cars behind show windows isn't a bad idea either.

 

[salsa]

Next door to this will be a Porsche dealership.

 

[salsa]

Interesting cladding.

 

[Armour]

The street facing side of this looks terrible. Too much blank space. The cladding is definitely neat, though.

 

[salsa]

The street facing side of this looks terrible. Too much blank space.

I wasn't expecting much for a car dealership located in a suburban business park, but I agree.

 

[James]

I must say, that is pretty disappointing.

 

[AlvinofDiaspar]

Wonder how it looks at night. Covering up the spiral ramp with an opaque/semi-opaque cladding is bit of a wasted opportunity IMO - it could have been such an eyecatcher.

AoD

 

[Ryan_T]

Maybe they'll light it from inside.

 

[AlvinofDiaspar]

Maybe they'll light it from inside.

I am hoping that would and that it would show through the corrugated cladding.

AoD

 

[JohnEnglish]

No, they're not lighting it from inside. That cladding is part of Audi's corporate design language. It's custom made for them and used around the world in their dealers and offices. Audi calls it the "Audi Terminal" concept.

Below are some evening shots of one of their dealerships in Cork, Ireland and Laval, Quebec using the same material as well one of their offices in Germany.

 

[UD2]

Lights from inside the building will seep through the several translucent parts of the cladding at night.

If you drive north on the DVP you will almost see what I mean.

 

[James]

I don't have an issue with the cladding material per se but it's the minimal amount of glass and windows on that side of the building that is more of an issue. Those photo examples from John English above look great because the glass/cladding composition is well-balanced.