There've been a lot of interesting ideas about what food, attractions, etc. should be marketed as "iconic Toronto" here. Just about any of these ideas could fly if marketed properly. What I think Toronto should do is - instead of choosing to promote, say, peameal on a kaiser as iconic Toronto fare - market our name through all the films and tv shows being filmed here. I think we have a singular opportunity here as more and more movies and tv shows are being set in Toronto and marketed to mainstream audiences in the US and around the world. For example, just as BMO did a very consipicuous product placement in "Being Erica" last season, Toronto could pay to make sure that our name and attractions are mentioned frequently. "Being Erica", incidently, gets props from me for frequently mentioning "Toronto" as well as places such as Centre Island, Casa Loma and Canada's Wonderland. However, shows such as "Rookie Blue" still play coy about where exactly they're set, even if they do show our skyline in many of their shots. All we need is for a lead character in a hit show or movie to stand in front of St Lawrence market exclaiming that when you're in Toronto you gotta have the peameal on a kaiser, and wham, people will be in front of St Lawrence Market eating peameal on a Kaiser the way people eat danishes in front of Tiffany's on Fifth Ave.