Allstream Centre (Ex Automotive Building)
Hume: Revamp of Ex's Automotive Building glorious
By Christopher Hume Urban Issues, Architecture
Published On Thu Oct 22 2009
The old Automotive Building opens as the Allstream Centre, a state-of-the-art convention facility housed in a remarkable architectural shell.
TORONTO STAR
Unlike the industry it once showcased, the old Automotive Building now faces a bright future.
Located just inside the Princes' Gates at Exhibition Place, the 1929 Art Deco beauty had fallen on hard times before finding new life as the Allstream Centre. Billed as Canada's greenest convention facility, the remade structure will be officially unveiled today, 80 years after it first opened its doors.
For architect David Clusiau, whose firm, Norr, handled the project, the commission presented a rare opportunity to restore a local landmark and bring it up to 21st century standards. Though he admits most visitors will never be aware of what he has done, the satisfaction was in the work itself.
"The challenge was turn it into something similar but different," Clusiau explains, "and with a green agenda. You couldn't build something as beautiful as this these days. Half the battle was redoing the heritage part."
Essentially, the idea was to replace the interior of the building with a state-of-the-art convention centre, which means a big black box. In this case, however, that box is contained in an architectural shell of remarkable appeal. Every corner, cornice and crown moulding offered an opportunity for the original architect, Douglas Kertland, to introduce decorative flourishes ranging from winged tires to floral motifs.
Despite the hardships of the Great Depression, it seems no effort was spared to turn what is basically an empty building into an exercise in embellishment. Too bad the same can't be said of today's architecture. We live in a time when the bottom line brings out the bottom feeders, nowhere more so than in design.
So there's a certain irony to the fact the Automotive Building has been restored during the current reprise of the Dirty Thirties. To the credit of the Exhibition Place brain trust, the building wasn't demolished, which must have been tempting. In this city, don't forget, the knee-jerk response would have been to save a facade or two and then call in the wreckers.
Perhaps recognizing that contemporary convention centres are typically claustrophobic spaces with stale air, bad seating and poor lighting, Ex officials opted to accentuate the authentic and eliminate the negative. The Allstream Centre represents the polar opposite of the Metro Convention Centre, the south addition of which is an invisible building buried underground.
"Controlling your environment doesn't mean you have to be in a black box," says Ex director of sales and marketing Laura Purdy. "People are drawn to windows. It's exciting when you get that dialogue."
The centre boasts all the mod cons – low-VOC materials, LED lighting, wired premises, and above all, flexible spaces.
This is stuff users take for granted, not so the limestone and cast stone exteriors, wrought-iron grillwork and Juliet balconies. With the windows reopened and the triple-arched entrance restored, the building approaches glamour. This is a quality in short supply in today's Ex, a place given more to cotton candy than eye candy.
With the Direct Energy Centre, its Buck Rogers companion to the north, the Allstream is intended to make the Ex a major conference and convention contender. The next big move will be a hotel just west of the complex, on what's now a parking lot.
Given that the Automotive Building has been returned to life in such glorious fashion, the pressure to do something worthy with the hotel is great. At the very least, we can expect a design competition that will attract the world's best architects.
The Allstream will be open to visitors next Sunday from 1 to 3 p.m.
Christopher Hume can be reached at
chume@thestar.ca