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Arch. Record on "Camera" (1026 Queen West)

Part of the "Extreme Makeovers" featured this month in Architectural Record's Building Types study.

Link to article (registration may be required)

Camera
Toronto
Hariri Pontarini Architects

The dream of filmmaker Atom Egoyan and film distributor Hussain Amarshi is to create a multimedia arts center where film-lovers can meet to watch and discuss cinema. Housed in a former hardware store built around the turn of the last century, the Queen Street location consists of a setting that is at once intimate and public, old and new, rugged and refined. Its tenants are the Camera bar, offices for Mongrel Media, and the Stephen Bulger Gallery. A sense of unity, playful symmetry, and consistent materials and color unites these different program spaces.

Inside and out, the building takes its visual cues from the robust, rugged streetscape in the surrounding Parkdale neighborhood of Toronto. Hariri Pontarini revealed and restored the building's original brick fa�ade. Inside, they uncovered hidden architectural features such as tin ceilings and an original fireplace. To form a contrast with these elements, the architects used a contemporary materials palette that included lead-coated copper canopy, oak and limestone flooring, teak and oak windows.

The ground floor exterior wall is actually a sliding panel of glass, which glides from the Camera bar into the art gallery, blurring the distinction between the bar and the street. A wall between the bar and the gallery also slides open to allow flexibility and movement between these interior rooms. Camera and Mongrel Media share the same formal entrance, meanwhile, which provides visitors a suggestive glimpse of a staircase to private offices on the floor above. Queen Street's star, though, is the Camera bar. A working fireplace, candles, and hanging filament lights suffuse it with a soft internal glow. A heavy velvet curtain, which conceals the bar's fa�ade during the daytime, creates a soft boundary that evokes a stage performance.

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Before

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After

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Very cool. Few things make me happier than the removal of corrugated sheet metal (or some other cheap junk) to reveal the historic beauty of a building that's been hidden for so long. Disappearing parking lots are another thing...
 
I was just walking by there a few hours ago admiring it before going to the Drake. Very neat.
 
It is a very inviting place. Anyone know if they've licensed the cinema part of it yet? Last time I was there they were still waiting for that.

42
 
Now this is the stuff of urbanism!! Absolutely love it: heritage building reclaimed, modern sensitivity, arts usage, neighbourhood rejuvination... all good!! Give me more!!
 
But i wonder how long the cinema will last?

Am looking forward to ossington becoming the next happening street--something about oss reminds me of st lawrence blvd--2 lanes, height of buildings, slight uphill slope, and potential as a hip stretch.

I know the drake is happening, but those with lighter pockets seem to be suffering financially (69/social; beaconsfield, etc.) Still, the best dozen or so blocks in town--from a window-shopping perspective at least!
 
I don't understand... what were they thinking back then???
 
I had a very nice Gin and Tonic one night at the Camera.

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The Social has some of the most horrid crowds in Toronto. People with blazers that have silk-screened words on them. Yuck.
 
Ha! re: the (broken) social scene. I know the owners and often make fun of their patrons: hipsters circa tokyo 2003. If they smarten up, they'll let the plebe's in and start making some money for a change.
 
Am looking forward to ossington becoming the next happening street--something about oss reminds me of st lawrence blvd--2 lanes, height of buildings, slight uphill slope, and potential as a hip stretch.
It's already happening.
 
Who knows how many nice buildings live underneath ugly facades.
 
^ Not just in Toronto but in many of the small towns and villages of the province you'll find many hidden gems beneath these hideous false facades. Some more enlightened places offer incentives to encourage building owners to do the work, as part of a larger initiative to revive their central cores. It would be nice to see something of this sort in some of our neighbourhoods in T.O.
 

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