I took the MAX yellow from the SW to downtown during the morning commute for the first time on Wednesday. I was pretty impressed with the service. The bus-only underpass at 90th Ave. is pretty neat and the bus moves very quickly along Crowchild trail.
There are a couple things I'd change to improve the route:
1. Get rid of the stop at Mount Royal. No one uses it. In my opinion, it's a useless detour and adds about 5 minutes to the commute time to downtown. Students travelling to Mount Royal from the SW can transfer at Heritage or Rockyview BRT station and take the MAX Teal.
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2. Extend the bus only lanes along Bow Trail and 9th Ave. The bus gets stuck in traffic along this street.
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I'm not a transit expert, but I think these changes are not overly costly and will get more people to use the MAX Yellow. My friend in the SW prefers driving to Southland C-train station and taking the C-train to work as it's quicker than the MAX BRT. She lives about a 5-minute walk from a BRT station.