Well, they did take a bit of an opposite approach relative to Good Goods, wherein they opted for a killer location w/ a smaller space and what looks like a fairly simple TI job.
They're running a bit of a different stock than their Whyte store as well, guessing a bit more tailored to what they think the downtown crowd might be into.
Stock List (per their website)
Arc’teyrx / ASICS / adidas / Saucony / Gramicci / Our Sister / Jungles Jungles / Fucking Awesome / Beach Brains / Victoria HK / Polar Skate Co / Reebok