My speculation is that when the land on the existing campus has been developed MacEwan U. will expand northward along 109th Street where MacU already owns several lots (existing Campus shade in light red; expansion potential shown in light orange). I also speculate that the Entertainment District will encompass the land north of the existing MacU campus and east of 108th Street (light green). The northward expansion of NorQuest is shown in light pink.
The main purpose of this map is to show the potential for incorporating Retail and Hospitality into campus expansion plans. According to Jessica T. Zolotorofe, Esq., who has done an exhaustive study on the subject, quick-service restaurants top the list of on-campus food desirables in this order: Chipotle, Which Wich, Panera, Buffalo Wild Wings, Dunkin' Donuts, Subway, Chick-fil-A, and Starbucks (in Canada there could be local variations more suited to the Canadian palette). In a separate category late-nite campus favorites include Insomnia Cookies, Jimmy John's, Taco Bell and local Brew-Pubs and Wine-tasting outlets (especially popular if entertainment is included).
Sit-down restaurants also have a strong appeal -- mostly independently owned eateries but also including popular chains like California Pizza, Black Angus, TGI Fridays, P.F. Chang's and Jersey Mike's. These do best when they are ganged in a "Restaurant Row" type of configuration and where parking is ample.
Other than dining possibilities, other popular on-campus stores include Target small format stores, Publix, Weiss Supermarket, Walgreens, and CVS.
With MacU opening a new building servicing their Business Faculty it would be interesting to see a study program established that focuses on Retail and Hospitality start-ups that are geared to on-campus or near-campus locations. It could be an in-community Retail/Hospitality incubator program that also draws input from the City of Edmonton, near-by NorQuest College, and the Feds and Provs as well as NGO orgs relevant to community growth.