Maybe that’s the issue though. We can’t keep ignoring it. I think we need to turn our focus from not only bringing tourism here but also changing Edmontonians views on Edmonton. How do you get more people to go downtown? How do you get more people to even consider downtown as a destination point for the night? Give people reasons to go. Sometimes it’s harder to change older suburban parents opinions on this stuff but easier with younger generations. Instagram accounts like yegwave are filled with comment sections of people hating on the city. How about start there. Get accounts like that to promote our downtown as well. Maybe have those $600000 balls on the side of the road moved to downtown. They’re already famous and known around the city. The main problem is that they’re on the side of a road useless. How about move them to Churchill square. With Churchill being where all the lines are going to meet. The opening of the valley line will bring more traffic to that area and generate more photos being taken and posted online. That’s how people find out about these things. Manchester square is a good example. Nothing is there, but people still show up for the picture. I’ve been asking my friends to checkout the ice district for years now and they’ve been ignoring me, until the ice district sign went up and they started seeing pictures posted around. Now they seem more up to it. It’s not just restaurants, pubs and an arena district that make a downtown attractive. It’s also what’s in between the walk going to the pub, restaurant and arena. Small things are what adds culture and spice to a city and what separates it from others. Towers and arenas are nice, but everyone has towers and arenas.