What Coun. Tang was told today at executive committee is that valley line ridership is a "very, very small percentage" of overall numbers. That it's 0.4%. Not 4%.

Tang than asked if ridership numbers are based on tapping ARC card, thinking the number is artificially low because people aren't tapping. However, she was told the numbers are from APC - automated passenger counters on the trains, and so the numbers aren't being under-reported.
I think it's a matter that many people have yet to discover the Valley Line. The other night going home from the Metallica concert I witnessed a couple different small groups of people asking security at Churchill station how to get to millwoods via the Valley Line.
 
I think that the Valley Line LRT use will be organic. The first riders are those who took transit route 73. As more people discover the benefits of the network (like the Metallica fans), ridership will grow.
 

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