AlvinofDiaspar
Moderator
Well, that’s my beef with ML, but don’t confuse it with the person. I am not interested with a cutesy reporting of raccoon sightings on GO trains, but clearly the corporate communication strategy is, “keep up a patter of cheerful trivialities, and if they ask a tough question, add two sentences of corporate speak, but don’t ever speak truth”. I’m sure ML brass read every word that is put out, and they approve of that slant as the face of Metrolinx. If they didn’t, it would be stopped forthwith.
Don’t assume that the named person is writing those tweets either. The chief spokesperson may approve them, but the drafts may come from staffers.
I really respected Brad Ross for his curt “I’m not going to answer that”. It was frustrating, but it was unvarnished truth.
- Paul
ML communication strategy is more emotional manipulation exercise over actual information. The real meat? Blacked out FOIA requests.
AoD