Liberty Market laneway shops struggle (and succeed)
Behind the Liberty Market Building, with zero street presence and minimal exterior signage, lies a laneway of quaint, independent retail businesses that manage to thrive remarkably in low light. Call them the 'shade-loving' boutiques of Toronto's retail scene, because they seem to subsist with little in the way of outside-of-Liberty-Village attention.
But the influx of residents seduced by the area's new condos, combined with tailored marketing schemes and heavy online presences, have allowed the shops of the Liberty Market laneway to maintain their spots and even flourish, despite the bulk of unaware passersby not even knowing that they're there
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http://www.blogto.com/city/2012/04/liberty_market_laneway_shops_struggle_and_succeed/