About the ride alongs:
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ETS Safety Perceptions Ride-Alongs
The City of Edmonton is conducting research to better understand
safety and security perceptions on Edmonton Transit Service (ETS). This research will help the City identify opportunities to improve riders’ experiences, particularly in moments or locations where people may feel unsafe or vulnerable.
The City is working with an independent research firm,
Pivotal Research, to conduct this study. As part of the next phase of this work, selected participants will be invited to take part in a
real-time transit ride-along.
What participation involves
If selected, you will be asked to participate in a
guided transit ride-along, where a Pivotal Research team member will accompany you on a transit trip of your choice—ideally one where you have previously felt unsafe or uncertain. The researcher will observe your experience and speak with you throughout the ride about moments of comfort, unease or vulnerability. After the ride, there will be a short debrief interview.
Participation will involve approximately
60–75 minutes in total. Ride-alongs are expected to take place between
January to February 2026. To participate, you will need access to a
mobile phone (with a talk/text and data plan) and email to coordinate logistics.
Incentive
Those selected and who complete the ride-along will receive a
$100 CAD honorarium in recognition of their time and the personal nature of the activity.
What happens next
Not everyone who signs up for the study completes this screener will be invited to participate. If you are selected to participate,
Pivotal Research will contact you directly with further instructions and to schedule your ride-along.
By signing up for this study and completing this screener, you agree that your
name, email and phone number may be shared with Pivotal Research for the purposes of recruitment and participation in the study.
Privacy
Your responses to this screener will be kept confidential and will only be used to determine eligibility for this phase of the research. All data collected throughout the study will be handled in accordance with the City of Edmonton’s and Pivotal Research’s privacy policies and used solely for research and planning purposes. Participation is voluntary, and you may withdraw at any time.
If you have any questions about the study, you may contact Pivotal Research at
feedback@pivotalresearch.ca or 1-877-421-1199."