AlbertC
Superstar
Kiehl’s to Shut 1/3 of its Canadian Stores as it Focuses on Ecommerce and Multi-Brand Retail Distribution
January 27, 2021
L’Oréal-owned, New York City-based beauty and skin care brand Kiehl’s will be shutting eight of its 24 Canadian stores this year as part of a shift for the company to its online channel, while also beefing up retail partnerships.
As part of the shift, Kiehl’s will increase its focus on its direct-to-consumer online channel at kiehls.ca as well as its retail partnerships that includes distribution at Sephora, Hudson’s Bay, Nordstrom, Holt Renfrew, and Saks Fifth Avenue stores in Canada. We reported in August of 2018 that Kiehl’s had struck a multi-year partnership with multi-brand beauty retailer Sephora, for the first time, greatly expanding Kiehl’s distribution in Canada.
The announcement of the coast-to-coast Kiehl’s store closures come at a time when many other retailers are also evaluating store locations, all with the aim of reducing costs by exiting costly leases. The geographic regions where Kiehl’s stores will close include the Greater Toronto Area, Montreal, Vancouver, Edmonton, London, and Halifax.
Two standalone Kiehl’s stores in the Greater Toronto Area will close permanently this year. That includes a street front store at 2518 Yonge Street, north of Eglinton Avenue in an affluent part of the city, as well as a Kiehl’s location at the Upper Canada Mall in Newmarket.
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Kiehl’s will continue to operate 16 in Canada. In southern Ontario, Kiehl’s will operate at CF Toronto Eaton Centre, 407 Queen Street (the first in Canada which opened in 2004), Yorkdale, CF Sherway Gardens, Square One, and Mapleview Centre.
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