Bruno Republic
Active Member
Target's big failure was higher prices and less selection
Target Canada's selection was actually closer to their US operations than most international retailers, certainly more so than Walmart. I was very surprised that they brought over a lot of their private and exclusive brands.
Expecting a Canadian store to offer the same prices as an American operation is entirely unrealistic, and yes, unrealistic expectations by Canadian consumers certainly contributed to the problem. They did lower their prices a few months before they announced it was over. There would have been quite a few good deals, but they never had the stuff in stock. And that was the biggest issue: a completely non-functional inventory control system, with management having no idea what was on the shelves or in the warehouses, and store staff unable to do anything about it. A POS system which would sometimes reject payments after customers had been given their receipts and left the store was another. Having no merchandise to sell, or not getting revenue when you do manage to sell something, would be a fatal blow to any retail operation.