I'm not thinking anything elaborate or costly, so no new infrastructure would be needed. Just rebranding (e.g "GO-Plus", "GO-Pearson", etc), a few cans of paint, then a new ribbon-cutting ceremony and photo-op. But the majority of money will go to an ad campaign (one timed and coordinated in the lead up to the election). Think Wynne jogging along a rural road, with her voice over talking about how they
listened to the public, are
working to improve Ontario, are
connecting and
restoring the region...yadda yadda, then a cut to a shiny freshly painted train. A few hundred thousand dollars is all that's needed, which is a write-off to them.
Probably belongs in the UPX thread, but last night after I posted about painting the trains Liberal red I ended up wanting to see how that would look. Maybe it was because I was half asleep at the time, but I'd say it looks pretty sharp. Or at least somewhat better than the two tone sludgy greens of the current UPX livery.
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